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In these days when everyone is so pressed for time, it is sometimes tempting to decline favours when asked as you feel other priorities may hold more weight. However when studying social capital theory, Kadushin reminds us that activating the social capital in your networks by not only asking for favours from time to time, but offering your resources can increase collective problem solving as reputations, actions and benefits become visible and available to both parties. Social capital studies have shown that it tends to be cumulative; as the Matthew effect generally states the more you give, the more you get. While I am not encouraging anyone to whore themselves out and be a social climber by offering too much of their social capital, I think it is important to realize that you yourself are an important resource that if networked with the correct people, you can accumulate rich social capital and achieve greater social support or even possibly career success.  Just last week I tweeted out to the class if anyone could read my cover letter for a job application and two of my very talented classmates offered their services to me. Not only is it free, it feels good to exchange favours, especially when you know you can offer someone a valuable service. The transfer of social capital can also have benefits on your community if done publicly on social media platforms. For example, if I ask for restaraunt recommendations for my stay in Edmonton to the Twitter feed, I receive recommendations from knowledgeable foodies in the area and the rest of my community also gets to learn what places come recommended these days. Information and skills are only good when you share them, so pass be a pal and pay it forward.

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